Helpful Alternative For Increasing Your Website Traffic Apart From SEO
Search overcame social as the best traffic driver on the web. It does not mean that SEO is meant for you. There are times when a strategy won’t work for you just like that. There are still other ways you can use for driving traffic outside SEO.
If your goal is to only drive traffic for your website, then it is ok. You might not end up making much but you will see some numbers. You could be working as a freelancer who wants to have a lot of clients. You should not necessarily have to laser target your marketing strategy and only put your focus to have more traffic to your site. It is possible to have numbers going up and at the end of the day lack to see any clients. If you had a chance of seeing the people visiting your site, you could see people who had no interest of hiring you. You only want to get clients in your niche and you will be good to go. What you need to do is to laser target individuals so that you can get quality traffic as well as boosting the possibility of having more customers.
Social being surpassed by search is not a show that it is now meaningless to have it. Most big companies are still using social in their marketing meaning that it is still useful. The reason, why you are going to see the benefit of social, is because it will be engendered through the word of mouth. You might not see it going viral but has to be passed around a couple of times for it to remain. When you have something on social for example, in the Facebook, it is going to be found a couple of times unlike in a blog post. Instagram is similar to Facebook. With twitter it is a bit temporarily because as you know, tweets have a short half-life.
You will definitely be needed to have an audience if you want your content to be amplified through social. On Facebook, this could mean cultivating a group that has concurring people who fit your niche. You need to create Facebook groups. You will then have to create a content that can be shared by the group members and this is after analyzing the kind of the content that is mostly shared through.
You need also to try guest blogging. Putting links and content on major site might not help. You need to look for the sites that are dedicated to your niche and find out where your clients hang out and these are the places that you need to guest post on.